The animation industry is finally getting its own environmental certification, and it's about time! This new European initiative, ANiMPACT, is a game-changer for the sector, addressing a long-standing gap in environmental reporting. With the rise of AI and digital technology in animation, it's crucial to measure and reduce the industry's environmental impact. The certification system focuses on seven key areas, including office buildings, digital workflow, travel, food, merchandise, and communication about sustainability. Studios can be assessed as individual projects or as companies, with each standard weighted by its environmental impact. The certification process is designed to be accessible and beneficial for studios and producers, with financial incentives and public funding opportunities tied to it. This initiative is a significant step towards a more sustainable future for the animation industry, and it's a welcome development for a sector that has often been overlooked in environmental discussions.
